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TIME: Almanac 1990
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1990 Time Magazine Compact Almanac, The (1991)(Time).iso
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time
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1990-09-17
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PRESS, Page 49News That You Can ChooseTime Inc. announces plans to start Entertainment Weekly
Not long ago, the answer to the question "What should we do
tonight?" seemed fairly limited for most Americans. There was
always television, of course, or a trip to the local movie house.
But nowadays, with the boom in the U.S. entertainment industry and
the proliferation of cable TV, VCRs, computers and compact discs,
the possibilities can seem limitless. So limitless, in fact, that
many Americans appear to suffer from information anxiety, the
inability to choose from among the riches available.
Last week the Time Inc. Magazine Co. announced the launch of
a new publication aimed at dispelling that confusion. Called
ENTERTAINMENT WEEKLY, it will cast an informative cultural net over
the most notable new offerings in the realms of movies, television,
videocassettes, recorded music and books, all reviewed and rated
(from A to F) by the magazine's own critics as well as by guest
reviewers. The new publication will also include articles on
entertainment and culture, but it will concentrate on the
fundamentals rather than on personalities, thus avoiding conflicts
with the company's highly successful PEOPLE magazine. ENTERTAINMENT
WEEKLY, says Editor in Chief Jason McManus, "deals with products,
not personalities." According to Jeff Jarvis, the new magazine's
managing editor and a former PEOPLE television critic, "It will be
brash and browsable. It will be as entertaining as the
entertainment it covers."
ENTERTAINMENT WEEKLY, which will make its debut in February,
has been two years in the planning. It is expected to start life
with a circulation of 500,000, mostly subscribers, and hopes to
grow to 1 million before turning a profit in four years. Publisher
Michael J. Klingensmith estimates the cost of the launch at $30
million after taxes. The magazine is the company's first major
start-up venture since TV-CABLE WEEK, a listings guide for
cable-company subscribers, folded after just five months in 1983.
Another Time Inc. magazine project, PICTURE WEEK, was tested in
1985-86 but never launched.